Animation Toys Market: Manufacturers, Growth Rate By Application, Market Size And Forecast 2020

Animation Toys: Introduction

• An animation toy is a type of toy that resembles fictional characters of animation films or series. Major suppliers involved in this industry require permission from production houses of animation films or series to merchandise their product in the form of a toy.

• Rising digital promotions and social campaigns through special animated characters is generating interest among users to opt for animation toys.

• Major players across the globe are promoting animation toys of specific characters during the release of animated films and series. This is due to rising interest of parents and children toward these special characters, which is likely to drive demand for animation toys in the coming years.

Increasing Disposable Income among Consumers

• Rise in disposable income of consumers and availability of smart animation toys in the market is expected to propel the growth of the animation toys market across the globe. Demand for animation toys is increasing due to the rise in population of children. In addition, high usage of internet and entertainment media is encouraging parents to opt for animation toys. Increasing popularity of animated films and series among children and promotion of such products by merchandisers is leading to demand for animation toys. Furthermore, rapid growth of online distribution channels is expected to influence the growth of the animation toys market in the next few years.

Collaboration with Animation: A Key Opportunity

• Continuous release of animation movies, series, and advertisements is likely to generate new ideas for manufacturers while designing animation toys. This is an opportunity for manufacturers to invest in animation toys, in addition to collaborating with animated films and series houses for merchandising of their fictional characters in the form of toys. Besides, manufacturers may promote their animation toys through e-commerce channels and toy houses in order to target their end-users. This is expected to enhance sales of such products all over the globe.

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Asia Pacific a Potential Market for Animation Toys

• The global animation toys market can be divided into five regions: North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA)

• North America country-level analysis features the U.S., Canada, and Rest of North America. Analysis and forecast of the animation toys market in Europe includes the U.K., Germany, France, and Rest of Europe. Similarly, the market in Asia Pacific comprises India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes GCC, South Africa, and Rest of Middle East & Africa. The animation toys market in South America has been segmented into Brazil and Rest of South America.

• Asia Pacific is expected to remain a potential market for animation toys during the forecast period, owing to a large population of children opting for a wide range of toys for entertainment in the region.

Key Players Operating in the Global Animation Toys Market

The global animation toys market is widely fragmented in nature owing to presence of numerous global and regional players. A few of the key players operating in the global animation toys market are listed below:

• Hasbro Inc.

• JAKKS Pacific Inc.

• LEGO System AS

• Mattel Inc.

• MGA Entertainment Inc.

• Moose Enterprise Pty. Ltd.

• Ravensburger AG

• Spin Master Corp.

• TOMY Co. Ltd.

• VTech Holdings Ltd.