Kiteboarding Equipment Market: Countermeasures Of Economic Impact And Marketing Channels To 2017 - 2

Kiteboarding is a sport that involves the surfacing of a steerable kite on water having excessive water current. The sportsperson standup on the surf board while being pulled by large kite. The kiteboarding equipment market is growing due to increasing popularity of adventure sports throughout the globe. Countries that are surrounded by water bodies consider kiteboarding as a key recreational activity. The tourism industry is investing large amounts in adventure sports to promote tourism. Social media advertising and other inbound marketing hacks are important factors driving the market of kiteboarding equipment. Kiteboarding equipment includes a kite, a device to control the kite, a life jacket, water shoes, wet suit, and a helmet for safety.

Kiteboarding is a breathtaking experience. It helps in boosting the immune system and reduces the degree of stress. Kiteboarding is becoming popular among sportspersons and youngsters due to the health related benefits. The growing popularity of kiteboarding will fuel the kiteboarding equipment market during the forecast period. The market is growing as many TV shows and Hollywood films portray kiteboarding as an adventure activity. Kiteboarding helps to tone the body and strengthens the abdomen and upper arms. A major factor driving the growth of the market is the increased participation and inclusion of kiteboarding in the Olympics.

Kiteboarding has seen improved participation all over the world given that the remaining couple of years. Many people are taking up activities such as outdoor and adventure sports which include kiteboarding to increase fitness and in their pursuit to stay fit and healthy. Increasing disposable income of people and the desire for adventure fuels the kiteboarding equipment market. People are increasingly willing to spend their money on recreational activities. Kiteboarding is popular among models, actors, and sports people as they need to stay fit.

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Kiteboarding is a risky and dangerous sport, with many incidents of accidents and deaths in the course of kiteboarding having been observed. This is a major factor hampering the growth of the kiteboarding equipment market. Growing climatic changes are also affecting the growth of the market. Kiteboarding is an expensive affair. Sportspersons have to spend large amounts of money to buy kiteboarding safety equipment’s.

Kiteboarding Equipment Market segmented on the basis of distribution channel and equipment price. Kiteboarding equipment market distribution channel segmented as online and offline. Online channels include e-commerce sites and offline channel are specialty store which are own brand store of kiteboarding equipment manufactures. Kiteboarding equipment’s are available from US$ 400 to Us $ 800 depending upon the brand and quality of equipment’s.