Potential Impact of COVID-19 on Organic Makeup Remover Market

Organic Makeup Remover Market: Introduction

• Organic makeup remover is made of natural or organic ingredients. It is advisable to use makeup remover every day as it prevents acne and heals the skin. Conventional makeup removers contain chemicals which can lead to skin irritants or hormone disruption. Hence, organic makeup removers are becoming popular across the world.

Key Drivers of the Global Organic Makeup Remover Market

• Increasing adoption of makeup removers in daily skincare regimes is influencing users to shift to organic products instead of using conventional skincare products. Organic makeup removers can easily remove dirt, cosmetics, and impurities and it does not affect the skin adversely.

• Many of the brands that provide organic makeup products use bioactive extracts and essential oil ingredients such as jojoba seed oil, avocado oil, castor seed oil, and horsetail extract. It provides nourishment to the skin with no side effects and cleans the makeup effectively and diligently, which influences consumers to adopt organic products. Organic makeup removers come in various forms such as micellar water, remover wipes, and natural cleansing oils, which are extensively used by consumers.

Factor Restraining the Global Organic Makeup Remover Market

• Lack of awareness regarding organic makeup products in emerging countries is a major factor that may hinder the growth of the organic makeup remover market.

Market in Asia Pacific to Expand Rapidly

• In terms of geography, the global organic makeup remover market can be divided into five regions: North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA)

• North America country-level analysis features the U.S., Canada, and Rest of North America. Analysis and forecast of the organic makeup remover market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the organic makeup remover market analysis and forecast of GCC countries, South Africa, and Rest of Middle East & Africa. The South America organic makeup remover market is segmented into Brazil, and Rest of South America.

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• North America accounted for largest share of the global organic makeup remover market due to the presence of various organic certification programs – (the National Organic Program (NOP) by the U.S. Department of Agriculture (USDA) and the NSF/ANSI 305) for the beauty and cosmetics industry in the region. Personal care products contain organic ingredients certified by NSF International which gives ingredient transparency such as 95% organic ingredients, 70% organic ingredients, and 100% organic, which is likely to propel the demand for organic products in North America.

• The organic makeup remover market in Asia Pacific is projected to expand rapidly during the forecast period due to rising consumer inclination toward organic products in emerging countries such as China and India. Moreover, several small scale firms and startups are entering the market, which promotes eco-friendly skin care products, thus stimulating the demand for organic makeup removers. This is expected to expand the organic makeup remover market in the region.

Key Players Operating in the Global Market

Companies in the organic makeup remover market are focusing on green processing by using eco-friendly packaging methods, and certification labeling to maintain transparency, which enhances their competitive advantage and the market share globally.

• In August 2020, Lotus Herbals, a cosmetics brand, announced the acquisition of Vedicare Ayurveda, an organic skincare and makeup company. After acquisition, the company is marketing its products under the brand name SoulTree, which offers certified organic ayurvedic beauty products.

• In January 2020, MARA Beauty launched Algae Enzyme cleansing oil in the skincare segment, which includes chia, moringa, squalene oils, and fruit enzymes such as pumpkin, papaya, pineapple, and grapefruit.

• In March 2019, Organic Harvest, a beauty and cosmetics brand, launched organic micellar water, containing aloe vera extracts. The product is 100 percent organic certified and vegan.