Tobacco Packaging Market: Market Shares And Strategies Of Key Players 2015 - 2023

Tobacco Packaging Market: Overview

Tobacco is a plant belonging to the Solanacae or nightshade plant family. Tobacco is generally used for smoking and chewing as it acts as a stimulant due to its high nicotine content. Tobacco packaging industry involves packaging of dried tobacco leaves used for making bidis, cigarettes, smokeless tobacco, cigars, dissolvable tobacco and shishas or water pipes. Packaging enhances and protects tobacco products from external impacts during transportation.

Cigarettes are one of the most widely used tobacco products which consist of delicately cut tobacco leaves rolled in lean paper Cigars on the other hand are larger in size and do not necessarily contain a filter. Bidis are made by hand rolling of loose tobacco in tendu leaves. Smokeless tobacco is used as a snuff for chewing or dipping. Materials used for primary tobacco packaging include films, boards, cartons, foils, paper, laminates and membranes. Bulk or commercial tobacco packaging employs use of hinge-lid cartons, bundle wraps, shells and slides. Cigarette production currently has the largest share in the tobacco packaging market.

Tobacco Packaging Market Trends and Opportunities

The demand for tobacco packaging is driven by increased global cigarette production. Increased population and per capita income in developing countries has resulted in changing lifestyles, increased workload, and stress especially in urban areas. To manage stress and weight issues, people are getting inclined towards the use of stimulants and anti-depressants, cigarettes being one of them.

Furthermore, cigarettes have become a huge attraction amongst the youth population which has also led to an increase in its consumption. Currently, different production technologies are being used for tobacco packaging including hot-foil stamping and rotogravure & offset printing. However, tobacco is a highly carcinogenic substance. Consumption of tobacco products can lead to mouth cancer and respiratory disorders. Increased consumer awareness and regulations imposed by the World Health Organisation (W.H.O.) might hinder the growth of tobacco packaging market. Currently, to reduce the ill effects of tobacco, it is now been mixed along with cloves and green tea leaves to produce herbal cigarettes.

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The economies of countries such as Brazil and Zimbabwe are currently dependent on tobacco production. Hence, these countries are estimated to show a steadfast growth in demand for tobacco production, packaging and exporting by 2023. Europe is currently one of the leading cigarette exporters, wherein Germany and France are top cigarette manufacturing countries. However, due to the present situation of economic slowdown and heavy government taxations & regulations, a decline in demand for tobacco packaging is anticipated over the coming years. Considering North America region, an overall decreased rate in domestic cigarette consumption has occurred over the past few years. Thus, a stagnant growth in demand for tobacco packaging is expected by 2023.

Tobacco Packaging Market Key Players:

Some of the key players in the tobacco packaging market include Amcor Limited, Innova Films Limited, China National Tobacco Corporation, ITC Limited and Phillip Morris International, Inc.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

• Customer Experience Maps

• Insights and Tools based on data-driven research

• Actionable Results to meet all the business priorities

• Strategic Frameworks to boost the growth journey